NHS Doncaster Clinical Commissioning Group (CCG) has produced 80,000 medicine bags with the Dribbling instead of shooting? image printed on one side to prompt local men to see their GP if they need to pee more often; have a weak flow; or feel they’ve not emptied their bladder when they have been to the toilet.
Pharmacists will use the paper bags to dispense prescription medicines to patients, with Doncaster’s 78 pharmacies – including those based in supermarkets – set to receive at least 1,000 each.
Rossington GP Dr Khaimraj Singh – pictured – who features in the campaign with Doncaster Rovers players and local prostate cancer ‘survivor’ Trevor Wynn – has been championing the campaign for the CCG. He said: “High street pharmacies are ideal places to target patients with important messages like this as part of our on-going drive to raise awareness of the warning signs of cancer.
“Over the past few months we have used medicine bags to run similar awareness rising campaigns for bowel and lung cancers. It’s a great way of literally placing health messages straight to patients’ hands.”
The reverse side of the bag is being used to promote the Choose well Doncaster app, which can be downloaded free to iPhones and gives up-to-date information about how, where and when to access local services if someone is ill or injured.